How to check App Store keyword rankings
Check the same keyword and country consistently, then use the pattern—not one result—to understand your app's position.
How to check your app's ranking
Search for the exact keyword in the App Store country you want to measure, then record where your app appears in that result set. Keep the keyword and storefront identical on each check—“daily planner” in the United States is a different measurement from the same search in the United Kingdom.
In ASO Engine, add the term to your keyword list and select the country. The ranking column shows your observed position when your app appears in the checked results. If it is not found, that means it did not appear in that result set; it does not mean the app is unavailable on the App Store.
Set a baseline.
Choose a short list of terms that describe your app and record where it appears in each important country before you change your listing. A baseline gives you something real to compare after an update.
Compare like with like.
Keep the keyword and storefront the same when you review movement. Switching countries or terms changes the question you are measuring.
Look beyond one jump.
Search results move as competing apps change, and a single observation can be noisy. Look for sustained movement, then check whether impressions and downloads in your own App Store Connect data move with it.
Do not confuse correlation with cause.
A ranking improvement after an update is useful evidence, but it does not prove that one title, subtitle, or keyword change caused the result.
What to record with a ranking change
Keep the date, keyword, country, observed rank, and the listing version you were using. Note major events such as a new release or a competitor appearing in the results. If a term moves from #24 to #12, check whether it stays there and whether your own App Store Connect impressions or downloads change as well.
A missing rank means the app was not found in the checked result set; it does not mean nobody can find it anywhere in the App Store. Use ranking history as a research signal, not a precise count of users who saw your app.