ASO Engine Documentation
Competitor research
Search public App Store apps, inspect their listings and keyword results, and track the terms worth revisiting.
On this page
Find a public App Store app
Public research can include your own app or another app. This does not grant access to a competitor’s private App Store Connect account.
- Open Competitors in the navigation panel.
- Choose the storefront you want to research and use Search any App Store app in the toolbar.
- Select a search result to open its detail view. You do not need an App Store Connect connection to inspect public apps.
Inspect the listing and keywords
Review the public listing, screenshots, ratings, related apps, and available keyword results. Research metrics can arrive progressively rather than all at once.
Use Track competitor to save an app for later. Select useful terms and choose Track selected keywords when a tracked app is available. Retry failed keywords individually or use the offered retry action.
Use the context, not someone else’s copy
Look for relevant search intent, missing explanations, and differences in positioning. Choose terms that accurately describe your app. Ranking movement is not proof that copying a competitor’s metadata will work.
Still need a hand? Contact support. Never include API keys or private-key files.